Anyway, I agree these next few years will be critical, but I’m also no expert on magazines myself (though whenever I have the money I subscribe to The New Yorker, which gives me some anecdotal evidence, at least, about the nature of the content).

On its-it’s: Happens to the best of us. (Or so the best of us have told me; I can only say for sure that it also happens to me from time to time, much to my own embarrassment.)

When it comes to the magazine ‘landscape’ I’m fairly clueless. However, I can tell that the next few years are going to be instrumental in deciding the fate of many. Evolve or die, it seems.

(Thanks also for noting my appalling spelling mistake. It’s-Its confusion is a massive pet peeve of mine and I’m deeply embarrassed that I made the mistake. Duly corrected due to your keen eye.)