Monthly Archives: September 2009

Don’t Hammer Screws: Nielsen on Social Media Outsourcing

In his latest AlertBox entry, Jakob Nielsen effectively shows that “usability suffers when an organization puts its website content on social sites without adapting it to the particular site’s features.” This is true enough: One should no more use YouTube in the half-hearted ways Nielsen identifies than one should use a hammer on screws. However, [...]

Posted in Business, Case Studies, Technology, Web | Leave a comment
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