When you’re not a professional film reviewer, when you don’t live in New York, when the only advance screenings you attend involve a doctor doing something untoward—when these things are true, trying to write about a new film can seem…

David Sklar’s claim that “people don’t care about URLs” (via Full Stop Interactive) seems like a wild overstatement, even taking “people” to mean “average” people.

At one point, he might have been right, but people who know what’s up with URLs have long…